Marketing today is so different than it was when I first started in this business. I have a very nice job, and I enjoy it immensely. However, the only reason I enjoy it is because I am open to change. The marketing tactics that I used when I first got hired on 20 years ago simply do not work now. I have stayed up on what does work though, which is why I had to find a company that does motion graphic in Singapore quickly to impress a potential client.
There is a saying that you have to spend money to make money. This is definitely true in my line of work at times. When you are trying to snag a multi-million dollar account, a plain old storyboard is just not going to get the job done. What can though is a fully animated presentation that aligns with the prospective company’s profile. I had a great idea to pitch to them, and I had a feeling that it would be in a direction that they had not fully explored yet. I did need to spend some money though by hiring a company that could make my idea come alive.
I have great ideas, but I don’t have the expertise to bring those ideas to life like Crave FX did. They are the company that I chose to create a short animated film, and they did a fantastic job with it. They created characters that were even better than I pictured, and the six minute video was informative, inspiring and even funny in several spots. When I showed the short film at a meeting with them, we all knew that we had accomplished what we had set out to do when we saw their faces as they watched the animated film. This is just the beginning too of a very long and lucrative relationship with them!